The Ultimate Naked Wines Review for 2024

Welcome to the ultimate Naked Wines review. We’ve put together all the must-know information to decide if this is the right subscription for you.

We’ve looked at where it all started, who it’s best for, pricing, managing your account, and delivery. And we’ll tell you all the details.

So, sit back, relax with a glass of vino, and let’s get started.

Bottom Line

Naked Wines is a fabulous subscription service that recommends and introduces customers to a wide range of wines from all over the world.

What Is Naked Wines?

naked wines winemakerNaked Wines is a subscription that helps you discover world-class wine at an affordable price.

With hundreds of subscription boxes available, sifting through each one to see if it fits your lifestyle can take up a lot of time. We’ve made things a whole lot easier with a simple breakdown of Naked Wines. Let’s see what the service has to offer. 

Where It All Began

The service was founded in 2008 in the UK. Naked Wines saw a big gap in the market whereby one could eliminate all the middlemen in selling wine.

So, the service helped winemakers get going with money accumulated from members each month. In turn, this gave Wine Angels club members access to a range of bottles at a super discounted rate. 

Wines go directly from the winery to the consumer. It’s a highly successful model with over 300,000 members (Angels) as of 2022.

Unboxing Your Wine

Naked Wines is a wine club where you contribute a small amount of money each month. Then, you can use this credit on any of the 150+ wines on the website. You get an awesome discount as a member, saving as much as 60% on some store-bought wines. 

The selected wines are world-class, with a serious amount of awards. Curators for the Naked Wines club choose the bottles with great detail to bring you the best experience. 

The whole service is by wine lovers for wine lovers, and it supports local and international winemakers

Winemakers can throw their hat in the ring and get funding from Naked Wines. In exchange, once the wines are complete, they go up on the website at a reduced price. So, it’s a win-win for everyone.

Preferences — Do You Select Your Wine?

The Naked Wines subscription has a massive range of wines from different regions and areas across the globe. The good news? Preferences dictate your suggestions.

The service is all about opening up its members to the wine world. And if you don’t enjoy any of the wines, there’s a money-back guarantee

Types of Wine

You may choose to buy wine by the bottle or the case. Let’s see what’s available.


  • Naked Wines Discovery Mixed 6 Pack: Customer favorites from across the globe 
  • Naked Winery 6 Pack: Wines directly from the Naked Wines cellar
  • Essential Reds 6-Pack: Must-try red wines
  • Essential Whites 6-Pack: Must try white wines
  • Buzzworthy Wines 11-Pack: Popular wines amongst Angels

These are just a few of the available cases. There’s certainly something for everyone with filters based on blends, case size, and locations.

By the Bottle

Here are a few categories and the three bestselling Naked Wines brands under each:

gold winning wineRed

  • F. Stephen Millier Angels Reserve Lodi Pinot Noir 2020
  • F. Stephen Millier Black Label California Cabernet Sauvignon 2020
  • F. Stephen Millier Black Label Lodi Old Vine Zinfandel 2020


  • Stefano di Blasi IGT tre Venezie 2020
  • David Akiyoshi Reserve Clarksburg Chardonnay 2020
  • F. Stephen Millier Angels Reserve Lodi Pinot Grigio 2020

Sparkling wine:

  • Rob McNeill California Brut NV
  • W. Donaldson Sonoma Blanc de Blancs 2019
  • Sparkling Pénélope California Brut NV


  • Patrice Grasset Loire Valley Vieilles Vignes Rose 2020
  • Jim Duane Monterey Rose of Pinot Noir 2020
  • Benjamin Darnault Pique Nique Rose 2020


  • Brothers Miller French Camp Vineyards Organic Zinfandel 2020
  • Brothers Miller Paso Robles Organic Cabernet Sauvignon 2020
  • Chris Condos Made with Organic Grapes Mendocino Cabernet Sauvignon 2019

Naked Wines Is Best For

Being a Naked Wines angel is perfect for wine lovers who enjoy trying new and upcoming varieties. The selection is quite large, so having the service consider your preferences helps a lot.

Naked Wines Is Not Good For

Naked Wines may not be the best option for customers who know exactly what they want from wine and where to find it at a good price. And if you’re more of a liquor connoisseur, check what customers think of Flaviar

How Does Naked Wines Work? — Not Your Regular Subscription

Naked Wines isn’t a typical subscription service. You don’t pay a membership fee. Instead, a set amount accumulates each month, and you can use it towards wines of your choosing. naked wines process

Signing up for Naked Wines

If you want to start an account, here’s how to do that:

  • Go to the Naked Wines website.
  • Select “Get Started.”
  • Enter your email and password.
  • Fill in the quiz.
  • Start selecting your wines.

Signing up is quick and easy, with uncomplicated navigation across the website. And even reviews agree on that:

“Bought via a special offer. Very easy-to-use website. Straightforward to order and pay.” — Judith Whittaker

What Is the Quiz All About?

The quiz asks questions about the types of wines you already like and whether you would enjoy trying something new and out of the box. Also, you’ll answer questions about the wine tones and notes you prefer. Finally, you’ll state how much you usually spend on a bottle of wine and how much you buy per month.

If you need assistance on wines that go with specific foods, we recommend checking out our Blue Apron review.

Managing Your Account

You can make changes to your account, like editing your address and payment information or canceling an order. To do that, you can call or email the service. We’ll get to that a bit further down.

Naked Wines Prices

Naked Wines works a little differently from other subscriptions. You pay a set $40 per month that goes into your account. When you decide to use it, the credit goes towards your order.

Each bottle of wine or case has its own price. Overall, you can expect to pay between $9–$40 per bottle as a member. This kicks in after 30 days of receiving your first order. 

Our Naked Wines review must also mention the highest recommended bottles to give you a better idea of the prices:

  • Red: F. Stephen Millier Legend Series Dickson Road Zinfandel 2020 — $16.99 (Market price: $29.99)
  • White: Carmen Stevens Angels Reserve Chenin Blanc 2021 — $9.99 (Market price: $18.99)
  • Rose: Rabbit & Spaghetti Rose of Sangiovese 2021 — $10.99 (Market price: $20.99)
  • Sparkling: W. Donaldson Sonoma Blanc de Blancs 2019 — $19.99 (Market price: $43.99)


Your first order comes with 12 bottles. You’ll pay $69.99 for it, which works out to just under $6 per bottle. Out of the Naked Wines deals, this is by far the best. You save $158 for the first order. 


naked wines delivery and packagingLet’s see what you can expect from Naked Wines shipping.


Your order arrives in a cardboard box that protects the bottles from breaking. Plus, all wine bottles are glass, making them entirely recyclable. 

Where Is Naked Wines Available?

The service is available in 44 states, and it isn’t in others because of laws surrounding alcohol delivery. 

Your order will arrive between 1 and 10 business days, depending on your location. Shipping is included in the cost for orders over $100. Smaller orders may cost an additional $9.99, but Naked Wines will inform you before the shipment. Orders to Hawaii cost $70, and Alaska is $130 per delivery. 

Please ensure someone over the age of 21 is home to sign for and collect the wine. 

How to Get Hold of Naked Wines

If you have more questions about your Naked Wines membership, you can:

  • Call: 1-800-813-4882 (Monday–Friday 6 AM–6 PM PST and weekends from 8 AM–5 PM PST)
  • Email:
  • Chat: Website

Many customers find the customer service very helpful and quick to assist.

What Do Customers Think?

woman receiving naked wines boxMost consumers are very pleased with Naked Wines. They compliment the wine quality, overall service, and fantastic pricing. 

Here are a few reviews on Naked Wines we enjoyed:

“A truly knowledgeable company who has always been able to source truly exceptional tasting wines, I couldn’t be happier with this company, outstanding experience.” — Craig

“Excellent service with an interesting and affordable selection of wines. Keep up the great work!” — Jill C

But there are some Naked Wines complaints. They’re mostly about delivery and pricing issues and not about the wine. 

Despite this, the Naked Wines ratings are quite impressive. The service has 4.5 stars out of close to 10,000 reviews on Trustpilot.

Let the Games Begin: How Naked Wines Compares

Comparing wine subscriptions yourself is a mission. But don’t stress. We’re here to help with some of the top contenders. 

Naked Wines vs Winc

Winc Reviews - Wine ClubThese two work similarly. With Winc, you get three or four wines per month based on your preferences. It’s a monthly service costing between $52–$59 that accumulates in your account, just like the $40 per month with Naked Wines. 

With either service, you’ll have an overall say on what wines you get. But Naked Wines is very much a part of the winemaking process, finding and helping up-and-coming winemakers from across the globe. In contrast, Winc works mostly with winemakers in California. While it also gets the wine at a lower cost, it isn’t part of the process.

Naked Wines vs Firstleaf

The most significant difference here is the type of subscriptions. 

Firstleaf offers 6 or 12 bottles that arrive monthly, bimonthly, or quarterly. You can also add single bottles to your order. The service is better known for its super personalized quiz with a 98% accuracy rate when selecting wines for customers. 

A Firstleaf case is $90, working out to $15 a bottle. In contrast, Naked Wines is $40 a month that can accumulate as credit towards any wine of your choosing. 

Naked Wines vs Bright Cellars

Bright Cellars costs $80 per month. For that price, you get four bottles based on the information you provided in the quiz.

This structure is different from Naked Wines where you select your own wines, but the service will make recommendations. 


Naked Wines

Martha Stewart Wine Co

Blue Apron

The Sip

Price per Month





Shipment Frequency





Customer Satisfaction Guarantee





Wine Regions





Shipping Price

Included for orders over $100




Ships to

44 US states

43 US states

33 US states

Most US continental states

Final Thoughts — Is Naked Wines Worth It?

Naked Wines is a great wine subscription service if you’re looking to venture out and try different tastes. The monthly cost goes towards any purchases, meaning you get the final say in what you want to try. 

The service offers over 150 wines and gives you suggestions based on your quiz answers. 


  • Wide selection of wines
  • Affordable
  • You have the final say.
  • Only get wine when you need it
  • Money-back guarantee


  • The quiz isn’t super specific.
  • Shipping costs for orders under $100.


Is Naked Wines any good?

Yes! All the wines available are brilliant. The service is very picky about the bottles that make its site. 

Is Naked Wines a subscription?

Technically, no. You pay a set $40 a month membership fee, but that goes into your account and can build up to use for any wines you like.

Is Naked Wines legit?

Absolutely! While the prices may sound too good to be true, the service is legit and offers some of the best wines in the world. 

Is Naked Wines a good deal?

It is. Our Naked Wines review confirms that the sign-up deal is a fantastic bang for your buck, with wines costing around $6 per bottle.

9.5 Total Score

Overall Quality
Product Variety
Award-Winning Wines
Packaging Quality
Customer Service
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