Misfits Market vs Imperfect Foods—Which Subscription is Better?

Comparing Misfits Market vs Imperfect Foods, it’s clear to see why both subscriptions are so popular and why you may need an up-close look into them.

We’ve measured the services against each other to help you identify which one is best suited to your needs. 

Let’s get started. 


Misfits Market 

Imperfect Foods

Starting Price



Types of Subscriptions



Products Quality









Delivery Area (N of States) and other countries 

Most of US

Midwest, West South Central regions, and along the West Coast

In a nutshell: Misfit Market and Imperfect Foods are popular grocery delivery services that send high-quality produce. The produce may look a little funny, but it still tastes great. Either option is an awesome way to reduce your food wastage while still receiving what you need at a great price. 

Misfits Market vs Imperfect Foods — The End of Food Waste

While every human has to eat, we don’t need so much food going to waste. That’s where these subscriptions step in. They help reduce food waste and bring us healthy options. Let’s see how they compare. 

What Is Ugly Produce?misfits market products

The produce aisle at the grocery store usually only displays pretty products. But not all food looks glossy and perfect without bruises or bumps. 

Ugly produce is another way to refer to veggies and fruit that may look a little wonky. But that doesn’t mean there’s anything wrong with them. They still taste delicious.

Does Ugly Produce Mean Bad Quality?

Absolutely not! Just because something doesn’t look good, that doesn’t mean it won’t taste great. That’s why services like Misfits Market exist.

Just imagine a juicy green apple. A bit of bruised skin won’t affect its taste in any way. 

Avoiding Food Wastage

Imperfect Foods box and veggiesUgly produce reduces food wastage. So you can consume items that might have otherwise been thrown away. It’s a great alternative for avoiding contribution to the 30.63 million tons of food waste produced by the US each year.

Food waste is a massive problem on many levels. The biggest issue isn’t the farming, milling, or packaging process but the images ingrained in us. Produce that doesn’t look perfect can still taste amazing. 

We throw away so much perfectly edible food just because it looks a little strange. And it’s the same when it comes to picking such items at the store.

While researching to find the best ugly produce service, we see that the situation is bad. Between 30% and 40% of all food in the US goes to waste. That’s a serious amount to squander, considering the time, energy, and resources it takes to get food from farm to table.  

Organic Is the Way to Go

Do you need another awesome reason to choose ugly produce? Most of it is organic. 

While researching imperfect groceries, we see that mainstream food supply uses chemicals to put off the natural process of food going bad. But is that truly necessary considering modern technology and how quickly you can get food from the supplier to the store?

Organic food isn’t full of harmful chemicals that make it last longer or maintain its color. And it’s better for your health and the planet. Besides, shops over-order a lot of produce because of the new shelf-life, but if the items aren’t sold, they go bad anyway.

We need to get accustomed to the food’s natural shapes and colors. That doesn’t affect its taste or quality. It may even be better for our bodies and much more sustainable

Finding imperfect groceries gets easier and easier as many monthly food delivery services turn to organic farmers and offer convenience.

Ordering Misfits Market and Imperfect Foods — Easy as 1, 2, 3misfits market

Placing an order with Misfits Market is a breeze. You simply have to enter your personal information and choose your produce. So, Misfit Market isn’t a subscription. You sign up for the service and pick from the delicious produce available in the three-day weekly shopping window

Similar to Misfits Market, Imperfect Foods isn’t your typical subscription. You sign up, and the service sends you a selection based on your preferences. 

The ultimate choice of what goes into each box remains yours. So, both services have high customizability.

What to Expect From Each Subscription

Imperfect Food boxMisfits Market offers significantly lower grocery prices, saving you money and time. It has veggies, meat, pantry staples, fruit, and seafood. Each product is of the best quality and usually comes from a Certified B Corporation, ensuring high standards and ethics

Imperfect Foods is a grocery delivery service that sends you all the produce and products you might need. Boxes come in small, medium, large, or extra-large sizes. Plus, you can pick the contents. 

As a Misfits Market alternative, at Imperfect Foods, you can choose from fresh produce, pantry items, seafood, plant-based products, meat, eggs, dairy, and snacks. Also, a lot of the products are certified organic

Choosing Your Food

With Misfit Market, you simply place a weekly order during the three-day shopping window on your online profile.

In contrast, Imperfect Foods will pre-fill your cart weekly based on your taste. But you still have complete control over the contents. You’ll have a window to make changes to your cart and update it. Also, to reduce carbon emissions, your delivery day will coincide with your neighborhood.

Imperfect Foods vs Misfits Market Costmisfits market products

By signing up for Misfits Market, you can choose from hundreds of nutritious selections for up to 40% less than you’d pay at the grocery store. You’ll save money and help farmers stay in business while safeguarding the environment. If that’s not a victory, we don’t know what is.

Both subscriptions carry no subscription fees. You only pay for the items you order, and they’re already at a reduced price to grocery stores. 

But whether you choose Imperfect Foods or Misfits, know that shipping isn’t included. For Misfits Market, that will set you back $6.99, and it’s $4.99–$8.99 with Imperfect Foods. 

The produce cost is pretty much the same.

Product Quality — Is One Better Than the Other?

Misfits Market bypasses the middleman and purchases directly from the source, ensuring you receive the same goods. The quality is great, just a little strange-looking. Meanwhile, Imperfect Foods gets its produce from over 200 sources.

It isn’t easy to pick a winner in terms of quality. The services offer similar produce, so this section is a tie. 

Misfits Market vs Imperfect Foods — Packaging and Delivery

Imperfect Foods boxesImperfect Foods commits to lowering its carbon footprint, and its packaging is also environmentally friendly. For example, the box is made entirely of recycled fiber with non-toxic ink and glue. You can recycle it at the curb or compost it if it gets wet.

Delivery is available to most of the Midwest, West South Central regions, and along the West Coast.

Misfits Market is also ecologically friendly, and the packaging is no exception. The boxes, liners, and bags are all entirely recyclable or compostable. 

Misfit Market takes first prize in delivery since it’s available to most zip codes within the country.

If eco-friendliness is at the top of your list, you should also look into the Purple Carrot subscription options. 

Misfits vs Imperfect Foods — Customer Service

Misfits Market has a comprehensive FAQ section that will answer almost any query you might have. Alternatively, you can use the web form on the “Contact Us” page to reach the firm directly.

Most consumers are pleased with the support personnel, claiming that they received adequate assistance swiftly.

Imperfect Foods also includes a large FAQ section with all the information you’ll need. But if you can’t find what you’re looking for, you can:

  • Call: (510) 595-6683
  • Fill in the online form

It may be challenging to get in touch with the service compared to Imperfect Foods’ competitors. Some people say they couldn’t get through or didn’t receive the help they needed.

Although Misfits Market doesn’t have a direct phone line, its customers are more satisfied with the support team.

Imperfect Foods and Misfits Market Competitors

Let’s explore how these subscriptions measure up to other popular options. 

Misfits Market vs Imperfect Foods vs Hungry Harvesthungry harvest

Hungry Harvest offers a unique service where you can purchase set boxes in different sizes. Then, you can customize your box as you wish. Also, there’s an organic option to rest assured the products are sourced responsibly. 

While Misfits Market has some organic options, you can select to receive only them. Besides, Hungry Harvest also provides recipe ideas for the products you get, which is super helpful. If you’re looking for a grocery service than sends products based on recipes, we also recommend checking the customer feedback for Hungryroot. 

Hungry Harvest varies between $15 and $25 per box (for basics), but customizing your order costs more. In contrast, the Misfits Market and Imperfect Foods pricing varies based on your order and doesn’t have a set price. In any case, you’ll still pay less than at the grocery store. 

Misfits Market vs Imperfect Foods vs Thrive Market

Thrive Market boxThrive Market works a little differently than Imperfect Foods and Misfits Market. The service offers over 2,000 organic food and beauty products. The items are of the highest quality and aren’t “imperfect.” Plus, each order helps a family in need.

The Thrive Market membership costs $5 a month and has free delivery. In contrast, if we look at Misfits Market vs Imperfect Foods, the latter charges between $4.99 and $8.99 for shipping. Also, Misfits Market’s delivery costs $6.99.

Pros & Cons of Misfits Market 


  • Environmentally friendly
  • Cheaper than the grocery store
  • Delivered straight to your door
  • Reduces food wastage


  • More pricey than competitors
  • No direct phone line

Pros & Cons of Imperfect Foods


  • Large variety
  • Eco-friendly packaging and delivery
  • Reduces food waste
  • Organic and fresh ingredients for different diets


  • Customer service could improve
  • Some feel the service is overpriced

Which Is Better misfits market box— Imperfect Foods vs Misfits Market?

Both subscriptions offer fresh and delicious produce at a reduced price compared to grocery stores. 

If we have to pick one, Misfits Market takes the crown but not by much. It has more to offer in customer service and customizability. But if you’ve come to the end of our review and still aren’t sure if this is the right choice, look at our full list of subscription boxes.


Is Misfits Market cheaper than the grocery store? 

Yes, Misfits Market costs around 40% less than the prices you’ll find at the store. 

Is Imperfect Foods legit?

Absolutely! Getting food that looks a bit strange doesn’t mean that the business runs differently from any other subscription. It’s all great quality. 

Misfits Market vs Imperfect Foods, which is better?

Both subscriptions are pretty great, but if we consider everything each offers, Misfits Market is the winner. 

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