Firstleaf Reviews — Is It the Right Choice for You in 2024?

Firstleaf Reviews — Is It the Right Choice for You in 2024?
9.7 Total Score

Did you know that Firstleaf has a 98% accuracy rate in wines you’ll enjoy based on your preferences?

We’ve gone through hundreds of Firstleaf reviews to bring you the most comprehensive breakdown of how it works and what you can expect.

Let’s explore the pricing, pros, cons, and everything in between.

All About Firstleaf

We’re on a mission to find the best monthly boxes. Today, we’re focusing on Firstleaf — a super popular subscription. Let’s see what it has to offer.

Overview and HighlightsFirstleaf wine bottles

Founded in 2015 by Phillip James, Firstleaf Wine Club started as a way for customers to find excellent wine, personally tailored to their preferences. The subscription isn’t just about fantastic wine but also convenience and fair pricing

Firstleaf has years of experience in the wine industry. That knowledge, paired with a desire to include customers in the wine curation journey, sets it apart. So much so that the service became the winner of the Winemaker Challenge International Wine Competitions, Wine Company of the Year, in April 2021.

Firstleaf Is Best For

If you want to learn about wine and find more blends and brands you enjoy, Firstleaf is a good starting point.

Firstleaf Is Not Good For

Based on our Firstleaf review, the service may not be the best choice if you know exactly what wine you want. But if you’re open to exploring new tastes, you might want to give it a try. 

What Does Firstleaf Offer?

Firstleaf wine bottlesFirstleaf is a personalized club that sends wine based on your preferences. It relies heavily on your feedback to deliver excellent bottles. Plus, it gives you the best possible price on wine from all over the world.

At the start of your Firstleaf subscription, you’ll fill in a quiz to establish what you enjoy. Based on this, you’ll receive six bottles in your first order. Make sure to rate each one to get even more personalized future deliveries.

Firstleaf customer reviews love the feedback system. It’s unsurprising given that the service has a 98% accuracy when selecting wines you’ll like. Plus, if you need additional help, there’s an on-call concierge team to help you find the perfect pairing. 

Some featured and favorite wines include:

  • Penrose Hill — 2020 Pinot Noir (Santa Lucia Highlands, California)
  • Mannaggia All’Alba — 2019 Sangiovese (Rubicone IGT, Italy)
  • Open Secret—2019 Pinotage (Western Cape, South Africa)
  • The Perfect No. 6 — 2020 Shiraz (South Australia, Australia)
  • Che Boludo — 2020 Cabernet Sauvignon (Mendoza, Argentina)

If all that sounds like a different language to you, don’t stress. The service has a lot of additional information in its “Wine School” section. The Firstleaf club reviews this often, so it’s always up-to-date. It provides all the must-know details about wine and in-depth information on different selections. 

Supporting MaterialsFirstleaf wine bottles

Your box comes with reading materials explaining what each wine is, the structure, nutritional information, where it’s made, and how best to enjoy it.

Once you know how to pair your wine, you can make use of meal kits to avoid wasting time cooking. We recommend checking our Home Chef breakdown to learn more about that. 

Firstleaf Add-ons

Based on Firstleaf reviews, you don’t have to subscribe to enjoy the wine selection. You can purchase wine bottles individually. That said, you won’t take advantage of the subscription discount.

How Does the Firstleaf Wine Club Work?

Let’s have a look at what you can expect when subscribing.

Website Experience 

We enjoyed the website a lot. The information is very simple to read and understand. Plus, the content isn’t cluttered, and the website is responsive. 

Ordering Process

If you want to join the club, here’s what to do:

  • Go to the Firstleaf website.
  • Select “Get Started.”
  • Complete the quiz.
  • Review your results by entering your email address.
  • Select “Get my wines now.”
  • Enter your shipping and payment details.
  • Checkout.

Here’s what questions you can expect from the Firstleaf Wine Club quiz:Firstleaf wine bottle

  • What type of wine would you like to drink?
  • How sweet do you like your wine?
  • How adventurous are you when you look for wine?
  • Would you consider yourself a wine novice, expert, or somewhere in-between?
  • Tell us a little bit about your taste in food and drink.
  • Select your flavor preferences in wines.
  • How many bottles of wine do you drink a month?

Firstleaf wine reviews agree that the entire sign-up process is incredibly simple and straightforward. 

Managing Your Subscription

Once your profile is up and running, you can make changes to the subscription directly. That includes changing the frequency — monthly or every 2–3 months. So you can easily skip a few months. 

If you want to cancel, you can call the service directly or email. We’ll tell you how to do that shortly. But some Firstleaf wine club reviews don’t like that they have to speak directly with the service to cancel. 

The company aims to ensure your pleasant experience with its service. So if you’re not satisfied with a wine bottle, you can contact the team within 30 days and get credit to your account. Firstleaf awards

Firstleaf Wine Prices, Discounts & Options

The standard subscription comes with six bottles and will set you back just $79.98 + $9.95 for shipping and tax. That’s only around $13 a bottle

The good news? There’s a fantastic Firstleaf intro offer when you sign up. Your first order costs just $39.95, including shipping for six bottles. You can also choose to double your club order and receive 12 bottles for $159.95, shipping and tax included. 

Since it’s a subscription, the service bills for each order based on the frequency. 

Shipping & Packaging 

First, since it’s an alcohol-based subscription, you must be over 21 to sign for your order. The service is available in 47 states. We’ve included a map below so you can easily check your location: Firstleaf map


Note that Firstleaf delivery to Delaware, Alabama, and Arkansas may take up to five days to get to you. Also, orders to Alaska and Hawaii may incur additional charges for two-day air shipping. 

The subscription is entirely carbon neutral with recyclable packaging that keeps your wine safe during transit. Firstleaf will attempt to get the shipment to you three times. If you still aren’t available, there’s a $20 restocking fee, but you’ll get a credit for the wine. 

Saving Opportunities 

The company offers a fantastic referral program. You’ll get a unique code you can send to family and friends. When anyone uses your code, they get $40 off their first order, and you receive $40 in credit. Firstleaf reviews agree this is a serious pro for existing customers.

Customer Service

If you have any questions about the service, there’s an FAQ section on the website. But if you need specific assistance, you can:

  • Call: 1-800-461-7203
  • Email:

The team is available seven days a week from 9 AM–8 PM ET. 

The reviews on Firstleaf wine customer service are excellent. They confirm that it’s quick and very helpful. One review sums it up nicely:

“Great customer service! All of the wines that I’ve received so far were wonderful.” — Diane

Firstleaf Reputation & Customer Satisfaction

Looking through the hundreds of Firstleaf reviews, we have to say we’re very impressed. Most customers are delighted with the service and products. Here’s what they say:

“I’ve tried several subscription wine clubs, but Firstleaf is the only one I’ve stuck with. The wines are excellent, the rating system ensures that the next delivery is better than the last, and the customer service is outstanding. The concierge feature in particular is absolutely stellar.” — CJ

Still, we also found a few Firstleaf negative reviews. They’re mostly about account problems, with some suggesting the billing may be an issue. Despite that, Firstleaf ratings are brilliant, ranging between 3–4.6 stars

Firstleaf Alternatives — How Does It Compare?

Making your final subscription choice may take some time. You’ll want to compare all the wine clubs to see what works for you. So we’ve put three popular wine subscriptions up against each other to help you along:

Firstleaf vs WincWinc Reviews - Wine Club

Firstleaf is suitable for wine lovers who want to try local and international wines. Specialists curate the boxes and answer any questions you might have. Plus, your first box is only $39.95 for six bottles. 

With Winc, you get three or four bottles a month, but pricing is different. You pay a monthly membership that credits your account. Then, you can state if you’re happy with the selections before they ship.


Firstleaf vs Tasting RoomTasting Room box 2

With both subscriptions you select 6 or 12 bottles every 1–3 months. 

Even the pricing is similar. Aside from the first order specials, Tasting Room costs $75 for 6 bottles or $150 for 12 bottles. That works out roughly to $12.50 per bottle

With Firstleaf, the bottles come to about $13 each. Plus, the service quiz helps to determine your preferences. In contrast, Tasting Room doesn’t offer this. 

Firstleaf vs Cellars Wine Club

Cellars Wine Club boxFirstleaf sends you 6 or 12 bottles, depending on your quiz results.

Cellars Wine Club has eight wine clubs to choose from. They include white only, red only, or sparkling wine. Price-wise, they range between $29–$369. But the more expensive ones contain premium products that you may not find with Firstleaf.





Cellars Wine Club

Tasting Room

Starting Price






Types of Subscriptions






Number of Bottles Included






Delivery Area (N of States) and other countries

47 States

37 states


49 states

43 states

Wrap Up — Is Firstleaf Worth It?

Firstleaf is a fantastic wine subscription service whether you’re new to wine or a connoisseur. The varieties are impressive and tailored to your personal taste. Also, the price is a massive pro. A bottle of wine works out to around $13, which is a great deal. 

We highly recommend giving Firstleaf a try and hope you’ll discover many new favorites along the way.


  • Great variety from all over the world
  • 98% accurate predictions
  • Carbon neutral packaging and delivery
  • Personal wine concierge


  • Not available in all US states
  • No direct control over the wines


How much does Firstleaf cost?

Your first order costs just $39.95, including shipping for six bottles. Apart from that, the next order will set you back $79.98 + $9.95 for shipping and tax. Also, you can choose to double your club order and receive 12 bottles for $159.95, shipping and tax included.

Can I give Firstleaf wine club as a gift? 

Absolutely! You can either sign up for a subscription or simply purchase a gift card from the website.

Are Firstleaf wines any good? 

They certainly are, and the variety is fantastic. Looking at all the Firstleaf reviews, customers love the options. Plus, the service has a 98% accuracy rate for what you’ll enjoy.

9.7 Total Score

Products Quality
Originality & Variety
Box Value for Money
Packaging & Delivery
Customer Service
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