Blue Apron Reviews 2021 — The Good, the Bad, and the Ugly

Blue Apron Reviews 2021 — The Good, the Bad, and the Ugly
7.9 Total Score

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Love to cook? Our Blue Apron reviews share how it works, the unboxing and cooking process of the meals we get, pricing, comparable subscriptions, and if it’s worth the price.

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In addition, check out more of the top food subscription boxes including snacks, wine, and a few more meal kits like Blue Apron.

Top Rated Recipes

I’m at the grocery store at least four times a week as I’m terrible at planning ahead. However, I recently discovered a food subscription box that might help bring this number down! Blue Apron is a meal delivery service that ships all the ingredients you need to make their featured weekly meals. This can save you a bunch of time that would’ve been spent meal planning, grocery shopping, and preparing the ingredients. They provide a variety of recipes and plans to fit any household. In this initial Blue Apron review, I will outline my ordering experience and provide details about what they offer. I will also talk about the coupons I found, similar subscriptions, and anything else I found important to share.

Website Experience

Blue Apron Review Website

The Blue Apron website provides a ton of information about their company and what they offer. Their FAQ section provides extensive information on just about anything you would need to know. And if you don’t find your answer there, you can reach out to their customer service team which was very responsive.

If you’re interested in Blue Apron recipes for meals they’ve included in their boxes, you can view all of them in the cookbook link found at the bottom of their webpage. Their blog also has an additional selection of recipes as well as other food-related articles.

Finally, there is also an online shop that contains a bunch of add-on kitchen items that you might need, such as pans and other cooking tools. In addition, they have a link to their monthly wine subscription that you can learn more about if that interests you.

BlueApron Review - Offer

How Does Blue Apron Work?

To sign up for Blue Apron, all you have to do is select the plan you want to purchase and proceed to checkout. Here, you can to choose the day you want your meals to be delivered. They ship almost any day; however, delivery frequency varies based on your location. I, for example, was able to choose from five different days.

After you provide your delivery information, you can pay for your subscription with any major credit or debit card. Moreover, they don’t charge your card until it gets closer to the ship date of your order.

As a subscriber, you will be able to see your Blue Apron meals for each week, up to three weeks ahead. The meals are selected for you based on your dietary preferences, but you can also mix and match the recipes. There is also the option to skip any week or cancel your subscription anytime.

Blue Apron Review - PricingAfter getting this far through this BlueApron review, you might still be confused as to how they can deliver perishable ingredients in the mail, including meat and dairy products. Essentially, they do this by using refrigerated boxes that keep everything cool. Plus, if any of the ingredients you receive are in unacceptable cooking condition, they have a guarantee to make it right.

Blue Apron Menu

You can browse their meal offer at any time on their website, regardless if you’re a subscriber or not. They show meals up to three weeks ahead of the current one. For instance, a couple of recipes that were available when I subscribed are blackened ginger pork burgers and spicy zucchini quesadillas.

Based on what I saw, they do a pretty good job with the variation and creativity of recipes. Plus, they’re not a secret, so anyone can look at the recipe to get the exact ingredients and instructions to make it themselves!

Blue Apron Review –  Pricing Policy

The pricing plans at Blue Apron depend on how many meals you opt for and how many people you’re cooking for. You can choose from a two-person plan or a family plan for four people. Since there are several different options, I’ve listed them all below.

  • $47.95 per week: Two-person plan, two meals per week ($9.99 per serving)
  • $59.54 per week: Two-person plan, three meals per week ($9.99 per serving)
  • $71.92 per week: Family plan, two meals per week ($8.99 per serving)
  • $95.88 per week: Family plan, three meals per week ($7.99 per serving)
  • $119.84 per week: Family plan, four meals per week ($7.49 per serving)

From what I saw in most Blue Apron reviews by customers, many people consider the prices too steep. I agree that they’re a little spendy, however, I’m sure it’ll be worth it when you consider the time efficiency they allow for. Moreover, aren’t most meal delivery services a bit expensive?! Blue Apron is even a bit cheaper than Sun Basket, for example. 

Blue Apron Coupons

Now for the best part of this review: saving money! The best Blue Apron deal I could find was a generous $20 off your first box. This is a great price if you just want to try out the subscription, as it divides to around $11.65 for each meal. Since they’re made for two people, it comes to about $6 per person. This is significantly cheaper than the price of eating out!

If you were hoping to find more deals, my future Blue Apron reviews will include any exclusive coupons I receive in my box, email, and online. That said, make sure to check if I’ve posted anything recently as coupons are always changing!

Similar Subscription Services

Blue Apron Review – Unboxing

Subscription boxes similar to Blue Apron are growing in popularity. There’s a handful of successful companies that provide similar meal delivery services. A few others I’ve tried out are Sun Basket, HelloFresh, Plated, and Home Chef. For example, check out our Plated reviews! My next Blue Apron review will provide a more thorough comparison of Blue Apron with the others that I’ve tried out. I’ll also be dedicating a post to comparing all the meal kits I’ve tried out so far. 

The most common problem I’ve noticed in negative reviews with meal subscription plans is the high prices. For example, when looking for Blue Apron reviews, Reddit ones frequently mentioned that it’s cheaper to just go out and buy the ingredients yourself. This goes for Yelp reviews as well. While this is probably true, the convenience of receiving the ingredients right to your doorstep might be worth the price for busy people.

My First Blue Apron Meals

It was a little difficult to place my first Blue Apron order because it kept declining my card for some reason, even though it worked everywhere else I used it. After speaking with their customer service, they were able to get it processed, and my first box was here before I knew it!

Blue Apron Reviews - 2019Shipping + Unboxing

My first two meals arrived in a heavy, refrigerated box. This contained special lining and a few large ice packs to keep everything cool. Upon unboxing, I found two recipe sheets with my ingredients. The main ingredients were all jumbled together, while a few of the small things were packaged inside a small “knick knacks” bag.

Smoky Brussels Sprout + Black Bean Tacos

Tacos are definitely one of my favorite foods. Plus, they’re pretty easy to make. This recipe seemed pretty unique—brussels sprout and black bean tacos! Although the brussels sprouts are a large ingredient in this recipe, I excluded them because I can’t stand them. There was still plenty of yummy ingredients to make these tacos delicious.

Blue Apron Reviews - IngredientsOnce again, this recipe was very simple to make. First, I roasted the sweet potatoes in the oven for around 23 minutes. While these were cooking, I carmelized the shallots and cooked the beans on the stovetop. The chile paste was for the brussels sprouts, so I mixed a little of it in with the beans instead. Somewhere along the line, I stuck the tortillas in the oven to warm. Then, I threw all the ingredients into the tortillas!

The sweet potatoes were intended to be on the side, but they were actually delicious in the tacos instead of the brussels sprouts. I excluded the sour cream as well since it had dairy (I never liked sour cream anyways). Overall, the tacos were fantastic. Each serving had around 730 calories.

Spiced Cauliflower & Chickpea Bowl

Blue Apron Reviews - Meals

The second meal I received in this Blue Apron review is a spiced cauliflower and chickpea bowl. I love bowls—they’re so easy to make and are delicious! There are hundreds of different bowl combinations you could create. This one also contains farro, avocado, carrots, greek yogurt, and spices to create a delicious combination. I’m not a big fan of farro, so I replaced it with rice.  

This recipe was very simple to make. First, I put the rice on the stovetop to cook while I was doing everything else. Then, I roasted the chickpeas and cauliflower in the oven for about 25 minutes. When the rice was done, I mixed it with the carrots, chopped dates, and vinegar. Finally, I made the harissa yogurt—I substituted the greek yogurt with some dairy-free yogurt that I already had.

Once everything was finished, I combined it all together then topped it with the sliced avocado and harissa yogurt. It was pretty spicy, but I loved it. The meal had around 620 calories per serving (probably less, since I substituted the yogurt). It was definitely enough to feed two people.

Is Blue Apron Worth It?
To sum up, I had a good experience with my first order and I’m excited to try out the meals! Unless you have the money to spend, this might not be a realistic way to get all of your meals. However, it’s a great way to get some healthy meals a couple of times a week. For me, it’ll be best for dinners because I never have the motivation to do the full planning, grocery shopping, and cooking process after a busy day. Make sure to check out my future Blue Apron reviews that’ll provide a thorough insight into their service and meals!

  • Non-GMO ingredients
  • You don’t have to be home to sign for the delivery
  • Choose your recipes each week
  • Ingredients are shipped in refrigerated boxes that keep everything fresh
  • Their customer service will help if an ingredient goes bad
  • Generous coupon offers
  • They offer a monthly wine subscription as well to compliment your meals


  • A bit spendy without a coupon
  • No dietary preferences other than vegetarian or pescetarian
  • Grocery delivery services are cheaper as well

7.9 Total Score

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