Your Guide to The Trendiest Aesthetic Makeup Looks in 2023

June 28, 2022

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Aesthetic makeup looks are all the rage, with many styles coming from the fashion and beauty industry. So, we’ve broken down some top looks you should try, including soft, clean, and e-girl. You’ll also find some recommended products and how to apply them to achieve the best results.

What Is Aesthetic Makeup?

Before we get into aesthetic makeup, it’s good to understand what aesthetic actually means. The word has become super popular in the fashion and makeup industry. Still, its actual definition is what an individual or a certain era finds beautiful and pleasing to the eye.

So, every look is aesthetic, whether it’s fashionable or simply your personal preference. To give you a few examples, different types of aesthetic makeup include soft, grunge, dark, natural, and even E-girl.

How to Recreate the Soft Makeup Looks Aesthetic

Let’s look at the soft aesthetic. Here, natural and glowy is the name of the game.

Begin WIth a Base

Before you apply a foundation, you need a good skincare routine. This includes face wash, cleanser, moisturizer, and primer. But all skincare depends on your needs. If you have dry skin, you need different products from those for oily skin.

Healthy skin is an absolute must if you want your foundation to sit nicely for natural aesthetic makeup looks. Also, a primer will help the foundation stick and soak into the skin.

When applying foundation, we highly recommend a good beauty blender as it helps press the product into the skin. But you can also apply it with a brush or your hands.

Choose your foundation type carefully. Options include liquid, powder, mouse, and stick, but the foundation isn’t necessary. Instead, you could use a tinted moisturizer or BB cream. Whatever you decide, you need a shade that works for your skin tone and looks as natural as possible for soft aesthetic makeup.

You should also keep the blush and bronzer looking natural. It should appear as if you just pinched your cheeks.

Move on With the Brows

If you find brow routines overcomplicated, you’ll enjoy this part. It’s simple and super easy. All you need is a spoolie, eyebrow gel (soap or wax), and an eyebrow pen or pencil.

Take the spoolie and brush the eyebrow hair upwards. Then, use the gel, wax, or soap on the spoolie, directing the first part of the eyebrow upward and the rest in the arch direction.

You can then blend the two to avoid a clear definition between them. If you notice any patches, use the eyebrow pen or pencil to fill in the gaps.

Perfect the Eyes

When looking at easy aesthetic makeup looks, the eyeshadow should be two or three shades darker than your skin tone. Place it in the crease with a fluffy brush.

Moving back and forth, blend out the shadow. Then, apply a lighter shade to the crease, blending it all together.

Lastly, apply a darker shade to the outer corner to shape the eye, but be sure to blend it out.

You can apply eyeliner in a thin line to the upper lid if you like. Also, you can add a slight wing on the corner.

The crucial part of this cute aesthetic makeup is mascara. It opens up the eye and brightens the whole look. Apply it to the top and bottom lashes. We recommend trying the Essence Lash Princess False Lash Effect. It has over 10,000 reviews with a 4.4-star rating.

Finish With the Lips

You can use liners, lipstick, or gloss. We recommend choosing a natural color that’s close to your lip color. Liquid Lipstick with Clear Lip Gloss by Revlon is a great multi-purpose option.

How to Recreate the Clean Aesthetic Makeup Looks

A clean look is always the go-to for a simple day out. Let’s see how to achieve it.

Start With Sunscreen

Sunscreen is essential for your skincare routine. The sun is strong and can cause serious damage, even on cloudy days.

Most dermatologists recommend sunscreen with at least a 30 SPF to protect your skin from 97% of UV rays.

Plus, many sunscreens provide a pretty luminous glow to the skin. We recommend checking out the Sun Bum Original SPF 50 Sunscreen Face Lotion.

Use a Concealer

Concealer is your bestie for hiding blemishes or spots and achieving any clean aesthetic makeup ideas. A good one can be a serious lifesaver, especially if you didn’t get much sleep. Apply it under the eyes to brighten the face.

A great full coverage option is the Maybelline Instant Age Rewind Concealer. It has over 145,000 reviews and an excellent rating on Amazon.

Use Your Eyebrow Gel

Brush the eyebrows up using an eyebrow gel. You can fill in any gaps with a pencil or pen, but it’s not an absolute must for the clean aesthetic.

We like the Anastasia Beverly Hills – Dipbrow Gel Mini. The brand is a leader in eyebrow makeup.

Swipe That Lip Balm

Clean aesthetics makeup is all about keeping it natural, so you won’t need a lip kit. Instead, invest in a good and nutrient-dense lip balm.

Our absolute favorite is Burt’s Bees. It’s all-natural and an absolute must-have. Over 40,000 reviews speak for themselves, showing a 4.9-star rating.

If you want to add some color, there are plenty of tinted options in every shade imaginable.

Finish With Mascara

Clean and cute aesthetic makeup is all about accentuating what you already have. One awesome way to do this is with a great mascara formula. We’re looking for a thin brush that won’t clump the product or make the overall aesthetic unnatural.

A good go-to product is L’Oreal Paris Telescopic Lengthening Mascara. It lengthens and separates the lashes, helping you avoid a clumpy and heavy eye look.

Other Aesthetic Makeup Looks You Should Try

Here are some other makeup looks that might fit your style.

Grunge E-Girl Aesthetic Makeup Looks

E-girl has many definitions. Generally, it’s for electronic girls and has a bold and sweet aesthetic that has grown in popularity. You may have seen this bold trend on TikTok or from certain stars like Doja Cat.

You start the look with a clear foundation. Then, you move on to adding eyeshadow, usually a pink or peachy shade. But the essential part is the liner, which is usually thick, winged, and super black.

The lashes for this aesthetic simple makeup are long and wispy. Then comes the most prominent aspect, the blush. It’s bright and placed on the cheeks and end of the nose.

Lip shades are usually neutral, but you can do with a bold pink or red if that fits your style. And if you’re unsure of the shade, subscription boxes with beauty products can help you try out a few without committing.

The most dramatic part of this makeup is two black hearts under the eyes.

Y2K Aesthetics

The early 2000s was a great time to be alive. After all, the world didn’t end, and the new millennium brought in new and exciting style trends.

In terms of makeup, the 2000s had some pretty out-there looks, but don’t let that scare you off. The modern-day twist on these styles will keep you looking fab.

In terms of eyeshadow aesthetic makeup looks, it’s all about the shimmer. Bright and bold will be your go-to, with popular colors like silver, blue, green, purple, and pink.

Looking at the lips, it’s all about blending nudes with the perfect lip pencil. You can also pair your lipstick with a darker liner for a true 2000s throwback.

The good news? Many monthly subscriptions for women come with trending products that fit this look.

Instagram Baddie Aesthetics

If you’ve noticed popular accounts all having a similar Insta Badass aesthetic, you’re not alone.

To achieve the best baddie aesthetic makeup looks, you want a foundation that blends well and leaves you with a seamless finish to build up.

Cheekbones are your friend, and bronzer is the way to make them chiseled and defined for the Gods.

Highlighter can also do wonders if you want your makeup to pop. A good bold highlighter on the cheekbones, cupid’s bow, and the tip of the nose can help you get your glow on.

Eyebrows are an essential part of the Insta Baddie aesthetic. You need to shape them regularly to keep them looking sharp. Remember — fuller is better. You can keep the little hairs in check with a good eyebrow gel and a spoolie.

The eyeshadow for this aesthetic makeup looks is easy. Just stick to the neutral shades and ensure to blend, blend, and blend. Harsh eyeshadow lines are a no-go.

A good cat-eye can help you get the look you desire. So, grab that liquid liner and go for it. As for mascara, you want a bold lash to bring out the neutral eyeshadow tones.

An Insta Badie look is nothing without the lip. Aim for plump, subtle, and matte. Popular colors include nudes, taupes, and mauves.

You can look at our comprehensive review of IPSY to see the types of trending products you can use. Heads up — the shimmer is in!

Fairycore Aesthetics

The fairy makeup looks aesthetic is all about fairies, nature, flowing material, and ethereal look.

Fairycore makeup is shimmery, sparkly, and with neutral colors that bring out your natural beauty. Blush is another staple of this aesthetic. Pinks, rose, and dark browns are essential.

Flowers are also a must. For makeup, a popular option is stick-ons or painting them directly onto your face.

Jewelry is also an excellent way to pull off the look. If you don’t want to buy more jewelry, check our Rocksbox review of the rental service.

Final Word on Aesthetic Makeup Looks

Makeup is pretty personal, and finding aesthetics that work for you might take a bit of time. But once you do, it’s worth it.

Aesthetic looks come and go, but it’s trying out new looks is always fun. Some of the top choices for 2022 are the soft, e-girl, and fairycore aesthetics. If you’re looking for the best products to achieve these looks, see how Look Fantastic works. The subscription provides over 22,000 beauty items.